Course Outline

Introduction to Generative AI in Marketing

  • Overview of generative AI and its relevance to marketing
  • Case studies of AI-driven marketing campaigns
  • Key benefits and challenges of using generative AI in marketing

Setting Up the Environment

  • Introduction to OpenAI API and Google Cloud Platform
  • Setting up accounts and accessing AI tools
  • Basic configurations and initial setup

Developing AI-Generated Marketing Content

  • Understanding customer personas and targeting
  • Generating personalized content using AI models
  • Customizing content for different marketing channels

Integrating AI Content into Marketing Strategies

  • Aligning AI-generated content with marketing goals
  • Incorporating AI content into email campaigns, social media, and ads
  • Tools and techniques for seamless integration

Analyzing and Optimizing Campaign Performance

  • Metrics and KPIs for AI-driven campaigns
  • Using AI for performance analysis and insights
  • Optimizing campaigns based on AI-driven data

Ethical Considerations in AI Marketing

  • Ensuring transparency and fairness in AI-generated content
  • Addressing privacy concerns and data protection
  • Best practices for ethical AI use in marketing

Summary and Next Steps

Requirements

  • Basic understanding of marketing concepts
  • Familiarity with AI and machine learning fundamentals (recommended but not required)

Audience

  • Marketing professionals
  • Digital strategists
  • Tech enthusiasts interested in marketing
 14 Hours

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